digiturgy  noun

Alison’s strong interpersonal and facilitation skills allow her to build consensus, clarity, and morale among internal and external collaborators. She thoughtfully conceives and executes content and strategy with a focus on authentic, branded, narrative experiences that elicit emotion and inspire action from audiences.

She founded and expanded the Digital Content Department at Playwrights Horizons, a not-for-profit off-Broadway theater - before, during, and after an industry-shattering pandemic - establishing new digital programs, designed to both engage a remote, online audience and enhance the in-person theatrical experience for brick-and-mortar visitors. As the inaugural Digital Content Producer, she was responsible for managing a multi-year grant and first-of-its-kind initiative to implement innovative, new ways of using digital technology to enhance and complement the live theatrical experience. She then co-led the Marketing & Communications department, developing and executing in-bound marketing content and strategy that is evergreen, dramaturgical, and educational as well as sales-oriented marketing content and strategy to support single ticket goals and subscription campaigns.

She served as a media producer and product manager at the National September 11 Memorial & Museum from 2014-2017, managing projects that include AAM MUSE Award-winning exhibition interactives, mobile applications, livestreamed and real-time web experiences, audio tours, and immersive photo and video content capture.

Since 2007, Alison has worked on both the client and producer side to maintain, create, and develop digital experiences and services for membership associations, children’s enrichment facilities, assistive technology services, and digital publishers. An educator by degree, she is an enthusiastic collaborator and communicator and insatiably curious. Alison has a passion for the intersection of storytelling and technology; for creating and consuming experiences that elicit emotion and inspire action; and for creating opportunities to reach new audiences beyond institutional walls.

Her superpowers include her sense of humor, candor, and warmth; the ability to write delightful and impeccable emails; a passion for mentorship and team-building; and a knack for earning trust and disarming even the crankiest vendor or client.

You can find her listening to shouty political podcasts, reading post-apocalyptic novels, practicing American Sign Language, and jamming her eyeglasses into VR and AR headsets everywhere.